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In this test, an Apple logo or IBM logo flashes on the screen for one second, so fast that students don't realize they've seen the logo. Participants then completed a task designed to assess their creativity, listing all the uses they could think of for the bricks.
Are you surprised that students who were exposed to the Apple logo not only came up with more uses, but also came up with more creative uses? The experiment also used the Disney Channel cayman islands whatsapp data logo and E! People and students were tested on their levels of honesty and dishonesty. Which sign's exposure leads to greater honesty? If you're thinking of Disney, you're right.
This proves that good brand exposure can prompt people to take certain actions. Brand is important.
For those of us in paid search, the whole “branding” process and its unnatural KPIs may seem ridiculous, but we needn’t worry. Our PPC guys have specific goals and KPIs that we can easily treat as a downstream channel. But we are much stronger than that.
The truth is: Branding through
I'll share three main ways to create a brand framework:
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發表於 2025-3-6 16:01:05
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